Special Issue for Multidisciplinary Studies
Published: Dec 26, 2019
Articles
A study on Perception of Youth Towards Laptop Purchase in LPU
27-40 Dr. Tajinder Jassal, Dr. Babli Dhiman
A Study on Corporate Social Responsibility with special reference to Environmental Reporting
41-55 Mr. Abhay Grover, Ms. Deepika Kapoor
A Study on effect of Key Financial Information on SME Stock Performance
56-67 Mr. Abhay Grover
Empirical Investigation of Attitude and Perception towards Social Advertising Campaigns
68-80 Dr. Abhishek Pandey, Dr. Sachin Kashyap
A Study on Deciphering the Antecedents of Changing Textbook Reading Habits of Management Students
81-94 Ajay Chandel, Rohit Vij, Krishan Gopal
Celebrity Endorsement and Purchase Intention: The effect of Brand Equity, Brand Attitude and Brand Credibility
111-126 Amit Kakkar, Dr. Rahul Sharma, Dr. Ashu Gupta
Communities of Practice: An Engine of Social Capital and Business Performance
144-157 Amit Kumar Sharma, Dr. Sandeep Vij
A Critical Analysis of Rohtang Pass –Local Economy Perspective
172-189 Dr. Amrik Singh
GST: Post Implementation Impact on Indian Economy
190-198 Anjali Sharma
Volatility Persistence and Asymmetric Effect in NSE Spot-Futures Markets in India: A comparison
199-206 Arpit Sidhu, Dr. Rupinder Katoch
Volatility Persistence and Asymmetric Effect in Indian Stock Market: An Empirical analysis
207-214 Arpit Sidhu, Dr. Rupinder Katoch
Green Human Resource ManagementPractices on Environmental Performance A Conceptual Note
236-245 Ritu Raj, Ashutosh Verma
Employee As A Means For Creation Of Brand Image: A Study On An Educational Institution
246-263 Anup Sharma, Atanu Bhattacharyya
Why Do They Associate With Sports Teams: Identification Of Factors Influencing Individuals’ Adoption Behaviour
264-276 Mr. Avtar Singh, Dr. Rahul Sharma
Effect Of Different Factors On Sponsorship Effectiveness In Indian Sports League
277-285 Mr. Avtar Singh, Dr. Rahul Sharma
Managing Knowledge to Enhance the Quality of Management Education in India
286-298 Ayesha Khatun, Dr. Sajad Nabi Dar
Analysis of Destination Image among Foreign Tourists: A Case of India
299-313 Dr. Hafizullah Dar
RELATIONSHIP AMONG RESTAURANT ATMOSPHERICS, CUSTOMER SATISFACTION AND BEHAVIORAL INTENTIONS: AN INSIGHT INTO THE LITERATURE
314-327 Dr. Pawan Kumar, Ms.Bindu Aggarwal
Barriers to E-Commerce Adoption: A Stage Oriented Model for SMEs in Developing Nations
328-344 Dr. Pawan Kumar, Ms. Harpreet Kaur
Production and Marketing of Almond in Afghanistan: An Analysis
345-356 Rajender S. Godara, Mohammad Qayoum Sial
Investigation of Touristic Domain of Life on Quality of Life of Tourists: An Indian Perspective
357-369 Dr. Sandeep Walia, Pooja Chaudhary
The G2B E-Governance Initiatives In Punjab
391-401 Dr. Suresh. Kumar, Kashyap Sakshi Thakur
Inflation and Fiscal Deficit in Sub-Saharan Africa
402-412 Dr. Tawheed Nabi, Haroon Ahmadi
Wading Through the Waters of VUCA: A Review
413-421 Dr Veer P.Gangwar
Trade and Competitiveness: An analysis of India-China Trading Ties
422-433 Dr. Vishal Sarin, Dr. Namita Kaur
Study Factors of Higher Educational Institution’s Service Quality on Student Satisfaction in Haryana
434-443 Dr. Anil Kumar, Dr. Khem Chand
Do Quality of Life between Old Age Males and Females is different in Northern India?
444-456 Gursimran Kaur, Dr. Babli Dhiman
Antecedents Of Involvement: Further Evidence Oninvolvemnt Profiles In Fmcgs Purchase Decision
457-469 Dr. Gursimranjit Singh, Dr. Sakshi Sharma
Effect Of Technology On Consumer Expression In Digital Age
470-480 Dr. Harvinder Singh
Talent Management Index: An Attempt To Develop A Standard Measuring And Reporting Tool
505-519 Dr. Megha Mehta, Dr. Sanjay Modi
International Human Resource Management: Paradox of Integrating & Differentiating Global & Local HR Practices
531-545 Dr. Bhagawan Chandra Sinha, Dr. Mridula Mishra
Impact of Foreign trade on Indian currency with special reference to emerging markets
520-530 Dr. Sukhpreet Kaur
HR POLICIES IN INDIA
546-560 Dr. Nimisha Beri
Risk Reduction Strategies Affecting Perceived Risk in Online Shopping: A Literature Review
561-569 Dr.Pawan Kumar, Dr. Lokesh Jasrai, Dr. Rakhi Bajaj
Exploring Social Marketing as a solution for Tobacco Smoking
570-580 Dr. Payal Sharma, Asrar Ahmad Teeli
Financial Literacy Among Young Professionals in Punjab: A Cross-Sectional Analysis
581-590 Dr. Pooja Kansra, Ridhima Bansal
Awareness of Janani Suraksha Yojana Among Women Employed in Informal Sector of Punjab
591-603 Dr. Pooja Kansra, Vedica Awasthi
Health of Health Insurance Business in India: An Empirical Analysis
604-624 Dr. Pooja Kansra
The Quantitative analysis of knowledge Management framework: A Review of measuring instruments
625-634 Amritanshu, Dr. Pretty Bhalla
Effective Modes of Advertising for Marketing of Jewellery Sector
635-643 Dr. Shamily Jaggi
Factors affecting Consumer Buying Behaviour for Jewellery
644-654 Dr. Shamily Jaggi, Dr. Sanjay Kumar Bahl
Changing Paradigms of Mobile Technology Acceptance
655-664 Dr. Sunil Kumar
Farm Size and Technical Efficiency Relationship In Major Cotton-Producing States: Empirical Evidence From The Cost Of Cultivation Survey Data
665-679 Jaspal Singh, Tanima Dutta, Jagdeep Singh, Nirmal Singh
RISING VEGETABLES PRICES IN INDIA- CAUSES AND SOLUTIONS
680-693 Dr. Tawheed Nabi, Dr. Tushinder Preet Kaur
TEXTILE AND CLOTHING EXPORTS FROM INDIA AND BANGLADESH: A COMPETITIVE ANALYSIS THROUGH RCA AND RSCA INDEX
694-702 Dr. Tawheed Nabi, Sugandh Arora
Flow of Investment in India since Post-Liberalisation Period: Trend Analysis
703-716 Dr. Tushinder Preet Kaur, Jyotsana Bhangu
Nexus between Population Dynamics, Urbanization and Energy Consumption in South Asian Countries:A Review based Analysis
717-733 Dr. Tushinder Preet Kaur, Ramanpreet Kaur
Developing A Conceptual Framework of Big Data Analytics Capabilities
734-741 Dr Veer P.Gangwar, Vaishali Punia
Rediscovering Satyagraha: An Analysis of Gandhian Theory of Conflict Resolution
742-750 Vijay Srivastava, Shobhita Srivastava, Tanima Dutta
A Study on University Students’ health behavior with special reference to Organic Food in Punjab
751-758 Dr. Vishal Soodan, Dr. Avinash Rana
Relationship between CSR and Customer Satisfaction: A review study
786-798 Dr. Nitin Gupta, Dr. Dheeraj Nim, Chetna Sharma
The Scope & Challenges of Paranormal Tourism in U.P - A Case Study of the Aghori Baba Culture
799-824 Earnest Anand, Manish kumar singh, Dr. Y. G. Tharakan
Effectiveness of Social Advertising Campaigns in Rural Areas of Doaba Region
825-834 Dr. Roktim Sarmah, Dr. Pawan Kumar, Dr. Supernova Chakraborty
THE LEVEL OF SOCIAL MEDIA ADDICTION AMONG YOUTH
835-849 Dr. Mohd Farhan
EXPLORING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE MARKETING OF FMCG PRODUCTS
850-858 Dr. Mohd Farhan
Socio-Economic Status of the Workers Employed in Urban Informal Sector of Punjab
859-873 Dr. Pooja Kansra, Dr. Harinder Singh Gill
Concinnity of accounting policies disclosure with accounting standards: A study of five Indian automobile companies
874-885 Gagandeep Singh, Jasdeep Singh Walia, Sukhpreet Kaur, Rohit Duggal
FINANCIAL RISK TOLERANCE: ASSESSING AND COMPARING THE MUTUAL FUNDS SCHEMES IN INDIA
886-926 Gagandeep Singh, Jasdeep Singh Walia, Sukhpreet Kaur
An Outlook on Farm Size and Productivity-A Literature Review
927-934 Gaibul Preet, Mohamad Aslam
Foreign Institutional Investments in India: A Trend Analysis
947-960 Akriti Gupta, Dr. Gurpreet Kaur
INTRA-INDUSTRY TRADE ANALYSIS BETWEEN INDIA ANDLDC’s OF BIMSTEC REGION
961-979 Gurpreet Kaur, Akriti Gupta
Edible Flowers—Reliable Source of Mineral and Antioxidant Components in Human Nutrition
980-992 Gurpreet Singh Kochar
RELATIONSHIP BETWEEN STOCK MARKET AND COMMODITY MARKET: AN EMPIRICAL ANALYSIS FROM INDIA
993-1005 Gursimran Kaur
Social Entrepreneurship: A Conceptual Clarity
1006-1016 Dr. Harpreet Singh Bedi, Ms. Nisha Yadav
Financial Literacy among Women of Punjab
1017-1029 Ms. Gurpreet Pal Kaur, Dr. Harpreet Singh Bedi, Dr. Amarjit Singh
Entrepreneurship: A Synthesis of Existing Literature
1030-1041 Dr. Harpreet Singh Bedi, Dr. Amarjit Singh, Mr. Deepak Panday, Ms. Anjali Sharma
Financial Literacy – A Bibliometric Analysis
1042-1054 Dr. Harpreet Singh Bedi, Mr. Atul Kumar Karn, Ms. Gurpreet Pal Kaur, Mr. Rohit Duggal
Examining the factors influencing green purchase behavior among youth
1055-1065 Hitesh Jhanji, Dr. Harpreet Kaur
A Relationship Study of Indian Volatility Index (VIX) and Returns of Sectoral Indices of NSE
1066-1082 Dr. Amarjit Singh, Dr. Ravi Singh, Mr. Jagjit Singh
An Empirical Study on Price Discovery of Agricultural Commodities in Indian Commodity Market
1083-1095 Dr. Amarjit Singh, Dr. Ravi Singh, Mr. Jagjit Singh
Integration of Knowledge Management and Business Intelligence in creating an Agile Business Intelligence
1096-1102 Jasdeep Singh Walia, Pawan Kumar, Gagandeep Singh
Stakeholders’ Vested Interests in Dividend Policy: A Critical Review
1103-1117 Jasneet Kaur, Ajay Singh Chandel
Peeping into the Green Consumerism- A Qualitative Attempt to Segment Green Consumers
1118-1136 Jasneet Kaur, Ajay Singh Chandel
Examining Investors’ Perception towards Derivatives Market in India: A Study of Investors from Amritsar
1137-1154 Kavita Verma, Srishty Mehra
THE SMART PHONE USAGE HABITS OF BABY BOOMERS AND THEIR ADDICTION TO SMART PHONES
1155-1180 Kavya Berry
Effectiveness of in-video advertisement: A quantitative study on the viewer’s perception towards facebook
1181-1201 Kawalpreet Singh, Sharook Ali
Political Brand Preference: A Study of Voters in Punjab
1202-1209 Krishan Gopal, Dr. Rajesh Verma
An Analytical Study on Changing economic trends of Automobiles Sector in India
1210-1221 Kriti Tiwari
Impact of Native Language on Ethnic Advertising: A Sociolinguistic Approach
1222-1232 Kunal Dutta, EktaVerma, Subodh Kumar, Amit Kumar
Indian Consumers Perspective towards Regional and Imported Products: The Preference Gap Approach
1233-1245 Kunal Dutta, Piyush Kumar, Anudeep Kaur, Megha Kaur
Analysis of Policy Initiatives undertaken by Indian Government (2014-2018)
1246-1255 Lipika Dhingra, Dr Sukhpreet Kaur
Political ideologies and foreign policy of India: An Analysis in public policy perspective
1256-1264 Vijay Srvastava, Tanima Dutta
IMPACT OF RELIANCE JIO ON CUSTOMER SATISFACTION OF AIRTEL SUBSCRIBERS- A COMPARATIVE STUDY IN CONTEXT TO PUNJAB
1265-1280 Manmeet Kaur Kukreja
A Comparative Study of Top Stock Holdings in context to Large Cap Funds
1281-1293 Dr. Manpreet Kaur, Sunanda
Dairy Farmers Preference and Switching Behavior towards milk marketing channels in Eastern UP
1294-1305 Mithilesh Pandey
Study on consumer attitude and effectiveness of advertising in mobile games (punjab region)
1306-1315 Mohini Dhiman
Youth motivation towards sports
1316-132 Mohini Dhiman
Youth perception of value from food apps and its impact on patronage behaviour
1327-1337 Mohit Jamwal, Avinash Rana
Online shopping as a favoured mode to buy products and services by generation Z: A basic audit
1338-1350 Mr. Prashant Chauhan
Consumer behaviour towards the choice of online entertainment content platforms: A critical review
1351-1365 Mr. Prashant Chauhan
Factors Influencing Youth Preference on usage of Mobile e-Wallets
1366-1378 Suraj Prakash
Wine Tourism in Himachal Pradesh: A Study of Developing Wine Circuits
1379-1388 Mudit Nath
A CROSS CULTURAL MEASUREMENT EXPLORING INVESTOR PERCEPTION TOWARDS MUTUAL FUNDS
1389-1396 Nancy Sahni
PSYCHOLOGICAL WELL-BEING AMONG ADOLESCENTS: A DIFFERENTIAL STUDY
1397-1416 Dr. Nimisha Beri, Tanvi Pathak
Analysis of mobile applications in tourism promotion: A Study of Amritsar
1417-1429 Nitish Kumar
Examining the impacts of Tibetan in exile on Tourism- A case study of Dharamsala
1430-1441 Nitish Kumar
ROLE OF “LEARNING STYLES” IN “CRITICAL THINKING” OF “SENIOR SECONDARY SCHOOL STUDENTS”
1442-1451 Mithilesh Pandey, Anju Pandey
EVOLUTION OF DIGITALIZATION IN RETAIL SECTOR- A CASE STUDY OF PHAGWARA
1452-1462 Parasmehak Khokhar, Dr. Tanima Dutta, Chitsimran
OVERTOURISM AND DESTINATION REPUTATION: AN ANALYSIS OF STAKEHOLDERS PERCEPTION
1463-1474 Pooja Choudhary, Dr. Sandeep Walia
Modern philosophies on Gender Diversity and its influence on women employees
1475-1485 Priyanka Chhibber, Anjali Sharma
What activities social networkers’ indulge into? A study of online social networking platforms
1486-1498 Dr. Rahul Sharma, Dr. Rajesh Verma, Dr. Megha Mehta
What kind of advertisements do you like? A study of online social networks
1499-1510 Dr. Rahul Sharma, Dr. Rajesh Verma, Dr. Megha Mehta
Relationship of Service Quality and Organisation Performance with effect of Market Orientation in Hospitals in Punjab
1511-1525 Gaurav Puri, Dr. S. Hari Babu, Dr. Rahul Sharma
A Study on Factors Influencing the Buying Behaviour of Youth towards Green Food Products in Jalandhar Region
1526-1540 Rajeev Gupta, Ajay Chandel
Innovation of Mobile Banking and Perception of Customer towards It: A Perspective of Jalandhar District Based Customers.
1571-1593 Dr. Rajinder Minhas
Consumer Perception towards FMCG Promotional Schemes: An Empirical Evidence from North India
1594-1612 Rajinder Kaur
Dham: The traditional feast of Himachali cuisine to promote sustainable tourism
1613-1621 Ranit Bhardwaj
Culinary tourism: A new era of sustainable development in tourism
1622-1627 Ranit Bhardwaj
A Research Paper Readiness for E-learning among students
1628-1651 Ravinderjit Singh, Abhinav, Nikhil Dahda
An Empirical Study on the effects of Country of Origin on consumers’ decision to purchase wrist watches
1652-1670 Razia Sehdev, Dr. Mandakini Paruthi
Customer Experience Analysis for Social Media Marketing and Fashion Apps in Fashion Industry
1671-1684 Razia Sehdev, Dr. Mandakini Paruthi
India’s Trade Partnership with BIMSTEC: Opportunity and Challenges in a Globalizing world
1685-1698 Gurpreet Kaur
“Brand Loyalty” – review as a conceptual framework in Hospitality Sector
1699-1708 Rishi Sharma
Impact of capital structure on financial performance of the companies: A study on selected listed steel companies in India
1709-1723 Rohit Bansal, Dr. Suresh Kumar Kashyap
RETURN ANALYSIS OF LARGE CAPITAIATION STOCKS OF MUTUAL FUNDS IN INDIA
1724-1744 Rohit Sood
Comparative Performance Evaluation of Mutual Fund Schemes In India-A study of selective top rated schemes
1745-1753 Ruchi Kakkar, Amit Kakkar
Stock Efficiency Analysis: An Application of DEA Modelling to Indian Automobile Sector
1754-1761 Dr. Rupinder Katoch, Arpit Sidhu
APPLICATION OF DATA MINING IN BANKING AND FINANCE
1762-1772 Dr. Sachin Kashyap, Dr. Abhishek Pandey, Dr. Sanjeev Gupta
Ethical Dilemma: A Case Study Interpretation
1773-1782 Dr. Mridula Mishra, Sachleen Kaur, Gargi Malhotra, Shradha Malhotra
An orientation towards online learning: effect of online learning strategies on academic performance
1783-1798 Dr. Sheetal, Dr. Pawan Kumar
Corporate Governance in India: A bibliometric analysis
1799-1809 Shilpa Chaudhary
Corporate Social Responsibility: Coercive or Constructive (An empirical investigation)
1810-1816 Shilpa Chaudhary
Financial Inclusion: Study of Select Indian Private Sector Banks
1817-1829 Dr. Sukhpreet Kaur, Dr. Lalit Bhalla, Puneet Bawa
CSR Initiatives: Beneficiaries Expectations from Indian Banking Sector- An Empirical Analysis
1830-1846 Dr. Sukhpreet Kaur, Dr Harpreet Singh
A STUDY ON FACTORS AFFECTING EMPLOYEE RETENTION IN AN UNORGANIZED SECTOR
1847-1856 Sunanda, Dr. Manpreet Kaur
A Study of Consumer Perception and Preference towards Patanjali Products: A Case of Punjab
1857-1866 Sushant Gupta, Ajay Chandel
Rising Importance of India in the World Economy – A GVAR Analysis
1867-1889 Ms. Tanvi Shah, Ankit Tapari
An Empirical Analysis of Determinants of Poverty
1890-1898 Shilpi Kapoor, Dr Tawheed Nabi
Factors Influencing Indian Youth to Adopt Male Grooming Products
1899-1926 Mr Udayan Giri, Mr Lakshmaiah Botla
Indian Harvest Festivals: AnAuthentic Travel Experience
1927-1938 Uma Pandey, Dr. Abhay Kumar Varma
Role of Critical Success Factors in attaining Competitive Advantage
1939-1951 Vasuda Sharma, Maninder Singh
ROLE OF E-BANKING ON CUSTOMER SATISFACTION: A STUDY OF PRIVATE SECTOR BANKS
1952-1967 Vasuda Sharma, Maninder Singh
Haveli Heritage- Re-making Bygone Punjab Digitally
1994-2018 Ajay Chandel, Sushant Gupta
Perception about various Job Search Portals: A study of selected Universities n Punjab.
2019-2041 Honey Kanojia
Resistance towards Education Technology - A Literature Review
2042-2052 Rajesh Dorbala, Dr. Avinash Rana
A Comparative Study of Pre and Post Recession Growth Trends in US Mortgage Industry
2053-2073 Dr. Amarjit Saini, Dr. Sukhpreet Kaur, Gaurav Singla
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